© Christina Auyeung 2024
© Christina Auyeung 2024
© Christina Auyeung 2024
© Christina Auyeung 2024
Swag Design
Swag Design
Swag Design
Event Planning
Organizing a best in class event that dazzles customers and drives ROI
Event
Planning
Organizing a best in class event that dazzles customers and drives ROI
Creative Direction
Navigate the intersection of strategy, storytelling, art, and brand
Creative
Direction
Navigate the intersection of strategy, storytelling, art, and brand
Project Management
Coordinate needs of all key stakeholders and ensure high quality results
Project
Management
Coordinate needs of all key stakeholders and ensure high quality results
Skills & Tools
Skills & Tools
Creative Design
Creative Design
Project Management
Project Management
Brand Marketing
Brand Marketing
Budget Management
Budget Management
Event Planning
Event Planning
Vendor Management
Vendor Management
Skills & Tools
Project Management
Creative Design
Brand Marketing
Vendor Management
Event Planning
Budget Management
Event Planning
Organizing a best in class event that dazzles customers and drives ROI
Creative Direction
Navigate the intersection of strategy, storytelling, art, and brand
Project Management
Coordinate needs of all key stakeholders and ensure high quality results
Skills & Tools
Creative Design
Project Management
Brand Marketing
Budget Management
Event Planning
Vendor Management
Event Planning
Organizing a best in class event that dazzles customers and drives ROI
Creative Direction
Navigate the intersection of strategy, storytelling, art, and brand
Project Management
Coordinate needs of all key stakeholders and ensure high quality results
Skills & Tools
Creative Design
Project Management
Brand Marketing
Budget Management
Event Planning
Vendor Management
Project Goal
A full swag rebrand that would incorporate the new rebrand of Olo and also would increase engagement at Olo’s booth at customer conferences.
Project Goal
A full swag rebrand that would incorporate the new rebrand of Olo and also would increase engagement at Olo’s booth at customer conferences.
Project Goal
A full swag rebrand that would incorporate the new rebrand of Olo and also would increase engagement at Olo’s booth at customer conferences.
Project Goal
A full swag rebrand that would incorporate the new rebrand of Olo and also would increase engagement at Olo’s booth at customer conferences.
The Plan
After receiving feedback from our internal team on what our customers have to say about our swag we decided to use a mix approach for our new swag rebrand. We discovered that while customers loved high-quality items, we didn’t have the budget to meet the high demand and were running out too fast at conferences. However, customers did not like low-quality items or basic items that other brands were also giving out. Our new approach involved a 50/50 mix of high-quality items for post-engagement giveaways and use the lower-quality basic items to attract customers to our booth.
The Plan
After receiving feedback from our internal team on what our customers have to say about our swag we decided to use a mix approach for our new swag rebrand. We discovered that while customers loved high-quality items, we didn’t have the budget to meet the high demand and were running out too fast at conferences. However, customers did not like low-quality items or basic items that other brands were also giving out. Our new approach involved a 50/50 mix of high-quality items for post-engagement giveaways and use the lower-quality basic items to attract customers to our booth.
The Plan
After receiving feedback from our internal team on what our customers have to say about our swag we decided to use a mix approach for our new swag rebrand. We discovered that while customers loved high-quality items, we didn’t have the budget to meet the high demand and were running out too fast at conferences. However, customers did not like low-quality items or basic items that other brands were also giving out. Our new approach involved a 50/50 mix of high-quality items for post-engagement giveaways and use the lower-quality basic items to attract customers to our booth.
The Plan
After receiving feedback from our internal team on what our customers have to say about our swag we decided to use a mix approach for our new swag rebrand. We discovered that while customers loved high-quality items, we didn’t have the budget to meet the high demand and were running out too fast at conferences. However, customers did not like low-quality items or basic items that other brands were also giving out. Our new approach involved a 50/50 mix of high-quality items for post-engagement giveaways and use the lower-quality basic items to attract customers to our booth.
The Result
With this new mixed approach we were able to increase our quantity of swag (150%) leading to less shortages and continue to achieve our goal of passing out high-quality items that our customers love. By purchasing a smaller quantity of the higher-quality items we were able to use the rest of the budget on increasing our more basic items which upped our total quantity. We also saw an increase in positive feedback from customers about their love for our higher-quality items which created a better reputation for our swag and a talking point for our sales reps to jump off of.
The Result
With this new mixed approach we were able to increase our quantity of swag (150%) leading to less shortages and continue to achieve our goal of passing out high-quality items that our customers love. By purchasing a smaller quantity of the higher-quality items we were able to use the rest of the budget on increasing our more basic items which upped our total quantity. We also saw an increase in positive feedback from customers about their love for our higher-quality items which created a better reputation for our swag and a talking point for our sales reps to jump off of.
The Result
With this new mixed approach we were able to increase our quantity of swag (150%) leading to less shortages and continue to achieve our goal of passing out high-quality items that our customers love. By purchasing a smaller quantity of the higher-quality items we were able to use the rest of the budget on increasing our more basic items which upped our total quantity. We also saw an increase in positive feedback from customers about their love for our higher-quality items which created a better reputation for our swag and a talking point for our sales reps to jump off of.
The Result
With this new mixed approach we were able to increase our quantity of swag (150%) leading to less shortages and continue to achieve our goal of passing out high-quality items that our customers love. By purchasing a smaller quantity of the higher-quality items we were able to use the rest of the budget on increasing our more basic items which upped our total quantity. We also saw an increase in positive feedback from customers about their love for our higher-quality items which created a better reputation for our swag and a talking point for our sales reps to jump off of.
Key Responsibilities
Ideation of new swag rebrand
Research into swag trends
Collaboration with sales, customer support, and design team
Vendor management with swag company and third party art studio
Budgeting
Creative leadership reviewing prototypes and samples
Project management of tasks and deadlines
Creation of new swag process to provide a standard procedure moving forward
Key Responsibilities
Ideation of new swag rebrand
Research into swag trends
Collaboration with sales, customer support, and design team
Vendor management with swag company and third party art studio
Budgeting
Creative leadership reviewing prototypes and samples
Project management of tasks and deadlines
Creation of new swag process to provide a standard procedure moving forward
Key Responsibilities
Ideation of new swag rebrand
Research into swag trends
Collaboration with sales, customer support, and design team
Vendor management with swag company and third party art studio
Budgeting
Creative leadership reviewing prototypes and samples
Project management of tasks and deadlines
Creation of new swag process to provide a standard procedure moving forward
Key Responsibilities
Ideation of new swag rebrand
Research into swag trends
Collaboration with sales, customer support, and design team
Vendor management with swag company and third party art studio
Budgeting
Creative leadership reviewing prototypes and samples
Project management of tasks and deadlines
Creation of new swag process to provide a standard procedure moving forward
